JOSH WILLIAMS CREATIVE

Social Initiatives

To better reflect the diversity of our student-athletes, fans, and community, the goal was to develop visual identities for various social initiatives and heritage months. I developed these specialized looks for campaigns including Black History Month, Native American Heritage Month, and Title IX celebrations to ensure our branding honored the specific cultural significance of each group. By utilizing unique color palettes and motifs for each initiative, I created a design space that celebrates the diverse backgrounds of our players and supporters.