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WWU Athletics Hall of Fame Wall
The Objective
Transform an underutilized 40-foot corridor into a high-impact "walk of champions" that serves as a strategic entrance to the Hall of Fame room. The goal was to develop a forward-thinking visual system that honors the department’s collective history while remaining modular and scalable for future National Championship inductions.
The Solution
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Dimensional Identity: 3D "W" iconography and bold typography to add physical depth and prestige to the wood-slat surface.
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Dynamic Induction System: A modular 13-panel gallery designed to facilitate a year-long celebration, with team photos unveiled in coordination with sport-specific induction ceremonies.
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Forward-Thinking Design: Engineered as an expandable, living system that allows for real-time updates and seamless future additions as new National Champions are crowned.
Eastman Creative Magazine + Leave behinds
The Objective
Establish a premium physical identity for Eastman Creative’s rebranding. The goal was to develop a high-end publication and versatile marketing collateral that could effectively communicate a revamped brand narrative to partners and clients.
The Solution
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Editorial Systems: Designed a quarterly magazine layout that balances long-form storytelling with high-impact visual spreads, creating a prestigious "leave-behind" for high-value meetings.
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Tactile Versatility: Developed a suite of 5x7 collateral designed for quick-reference touchpoints, ensuring the brand's new aesthetic scales effectively from deep-dive content to brief handouts.
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Cohesive Narrative: Established a unified print system that integrates typography, photography, and layout structures to provide a consistent and elevated brand experience across all physical media.
(Note: Click to view Magazine projects. Magazines are best viewed in two-page mode)
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