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Season Graphic Packages
Comprehensive graphic toolkits designed to define a program’s visual brand across a full season. Every system is built for maximum flexibility, ensuring a unified visual language that translates seamlessly from large-format print to real-time social storytelling
The PNW
Drawing inspiration from the Pacific Northwest, this look utilizes the natural elements found in the PNW (ocean, evergreens, mountains, sky and autumn leaves) to anchor the department’s fall visual identity. By assigning a specific elemental theme to each of the five featured programs (WSOC, MSOC, VB, XC, Golf), I maintained a cohesive brand voice while providing each team with a distinct, sport-specific flavor.
Fun and Engaging
Following a limited fan experience the previous year, the goal for the 2022-23 basketball season was to re-energize the student body and capitalize on the 'fun factor' of in-person games. I developed this comic book-inspired look using classic textures and bright colors to drive excitement and bring that energy back to the stands.
Retro Video Game
Bridging nostalgia with current digital trends, this system leans into the playful, pixelated charm of retro video games. I developed this 8-bit-inspired look using pixel textures and thematic fonts to create a unique identity that evokes the classic era of gaming while maintaining a modern sports feel.
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